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In a competitive economy, companies seek to persuade consumers to buy their products or to avail their services. It is impractical to think that companies should only stock their warehouses and wait for consumers to come knocking on their doors. If this is what businesses did, there would be an economic waste in terms of products being produced but not being bought.

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Most of the times advertisements spend so much of money on flashy videos, images, animation etc without having the need to help consumers realize how economical can the product be.

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